Your grandmother's butcher knew her name, her family and how she liked her Sunday roast.
Your supermarket knows your loyalty card number. (And it's fairly sure you'd like more crisps.)
Since 1990, Britain has lost more than half its high-street butchers. In their place: plastic trays, a cheerful sticker that says "British" and aisles of ultra-processed food. Cheap to make. Pays beautifully. For the supermarket, that is.
And if you'd like to ask someone what to cook on Sunday? The only thing behind the counter these days is the counter.
So we started Private Butcher to bring the butcher back.
Serg Horobets is a British chef who ran restaurant kitchens for twenty years. He's seen what goes into supermarket meat. He'd rather not talk about it. He just picks every cut we send you instead.
Ivan Zymbytskyi built the service. In Ukraine, his company
Karpaty Steaks offers 300+ farm products and a team of 23 trained personal meat advisers. It launched in July 2022, five months into a full-scale war (not the easiest launch, trust us), and today serves more than 10,000 families, over 2,000 of them members of its private club.
Same model. Same standards. Now in Britain.
A Romantic Night In, Two Clicks Away 🥩🔥
While others are still thinking about where to book, you’re already cooking something better at home.
Proper steaks, chosen with your meat adviser, delivered to your door
Order from your phone and light the fire. Your first order gift is already waiting.
Get a Sirloin Steak (198g) FREE with your first order