Give us two minutes, and it could save a lot of average dinners.

You're in safe hands. Lamb is one of the easiest meats to get wrong when you're choosing alone at the chiller, and one of the most rewarding when you've got someone to guide you.

Private Butcher isn't a meat aisle. Every customer gets their own personal butcher, a real person you can message, who helps you choose the right cut, the right amount and the right way to cook it. You tell us what you're planning; we do the thinking.

• What you get with your butcher

You're not choosing alone. Ask your butcher on WhatsApp before you order: what's worth it this week, what suits your plans, what to skip. Your order is packed to stay chilled and delivered to your door. And if anything's ever not right, we'll make it right. That's the Private Butcher Promise.

• The lamb itself

We work with selected farms and trusted suppliers. Our lamb is free-range, raised without added hormones or routine antibiotics, grown slowly, the way lamb should be.

• What that means on the plate

Slow-grown lamb eats differently: fuller flavour, fat that renders properly, and texture that holds up in the pan or the oven. It also means there's a right cut for every plan: quick chops midweek, a proper roast, or something slow-cooked until it falls apart. Tell your butcher how you want to cook, and we'll match the cut to it.

• Want to know more about lamb?

We've put together a straightforward guide on which cut to pick, what to look for and how to cook each one properly: Lamb 10/10: how to choose the right cut and cook it properly